From concept to implementation, I love creating breakthrough marketing campaigns–B2B and B2C–that engage, inform, and connect people with brands.
The creative strategy for this campaign, "We supply resiliency," was to position Medline as more than a medical supply company.
Our goal was to differentiate Medline as a dedicated healthcare partner with the supply chain resiliency, reliability and efficiency that clinical leaders expect in today's uncertain environment.
Campaign included social and print ads, a web page and video focusing on Medline's people–ready to do whatever it takes to "Make healthcare run better."
Based on the customer insight that clinicians are always looking for educational resources they can use–and share–with their team, we created a series of infographics detailing key topics, such as infection prevention.
This infographic uses bold illustrations and compelling stats to reinforce the importance of consistent practice to keep patients safe from catheter-associated urinary tract infections.
"Let's simplify your path to care."
This campaign uses empowering language, a dynamic color palette and illustration style to connect with busy nurses looking for proven tools to help simplify patient skin- and wound-care.
Campaign included an informative eBook, social ads, web page and email marketing.
This robust guide for clinical managers details the medical products, proven solutions and educational tools that Medline offers to help support better patient outcomes.
Copy and imagery are based on the target insight that consistent practice along with the right caregiver training and industry guidance all lead to positive outcomes.
Medline, a $17 billion medical supply company, needed to establish more awareness in the clinical laboratory space. Using a smart animation style and compelling script, we created this video to introduce Medline's lab expertise in a fun, informative and memorable way.
Medline needed a memorable campaign designed to attract a more diverse pool of candidates looking for a sales position in healthcare. This concept focuses on real people and their unique qualities, reinforcing the message, "Grow your sales career with us."
Clinicians, focused on skin and wound care, are always looking for ways to "jumpstart healing," provide their best care and stay up-to-date on evidence-based best practices.
We created this Skin Health eBook to standout in the market, meet caregiver needs and establish Medline's credibility as a trusted source for clinical education and best practice guidance.
The illustrative design and copy are consistently branded Medline Skin Health, using a pink color palette, inspired by the color of healthy skin tissue, and a conversational brand voice designed to inform and connect with busy caregivers.
Every month, "Healthy Skin Magazine" helps clinicians stay up to date on the latest skin and wound care articles, educational tools, including access to expert-led webinars and more.
This LinkedIn video ad was designed to create awareness, drive subscriptions and keep the Medline brand top of mind as a key resource for more than just medical products.
